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Abstract We propose and explore the possibility that language models can be studied as effective proxies for specific human subpopulations in social science research. Practical and research applications of artificial intelligence tools have sometimes been limited by problematic biases (such as racism or sexism), which are often treated as uniform properties of the models. We show that the “algorithmic bias” within one such tool—the GPT-3 language model—is instead both fine-grained and demographically correlated, meaning that proper conditioning will cause it to accurately emulate response distributions from a wide variety of human subgroups. We term this property algorithmic fidelity and explore its extent in GPT-3. We create “silicon samples” by conditioning the model on thousands of sociodemographic backstories from real human participants in multiple large surveys conducted in the United States. We then compare the silicon and human samples to demonstrate that the information contained in GPT-3 goes far beyond surface similarity. It is nuanced, multifaceted, and reflects the complex interplay between ideas, attitudes, and sociocultural context that characterize human attitudes. We suggest that language models with sufficient algorithmic fidelity thus constitute a novel and powerful tool to advance understanding of humans and society across a variety of disciplines. 

Pre-trained language models derive substantial linguistic and factual knowledge from the massive corpora on which they are trained, and prompt engineering seeks to align these models to specific tasks. Unfortunately, existing prompt engineering methods require significant amounts of labeled data, access to model parameters, or both. We introduce a new method for selecting prompt templates without labeled examples and without direct access to the model. Specifically, over a set of candidate templates, we choose the template that maximizes the mutual information between the input and the corresponding model output. Across 8 datasets representing 7 distinct NLP tasks, we show that when a template has high mutual information, it also has high accuracy on the task. On the largest model, selecting prompts with our method gets 90% of the way from the average prompt accuracy to the best prompt accuracy and requires no ground truth labels.